Summit Schedule
The AJCU Marketing and Communications Summit will begin at 8 a.m. on Tuesday, June 4, and will conclude at noon on Thursday, June 6.
A tentative schedule of each day's events is below.
Monday, June 3
| Start time | End time | Event | Location |
|---|---|---|---|
| 5:15 p.m. | 5:30 p.m. | Meet in hotel lobby for trolley tour | Element Hotel lobby |
| 5:30 p.m. | 7 p.m. | Pre-conference St. Louis trolley tour with enrollment group | |
| 6:55 p.m. | 7:05 p.m. | Dinner-only guests: Meet in hotel lobby for walk to dinner | |
| 7:05 p.m. | 8:30 p.m. | Dinner | City Foundry STL |
Tuesday, June 4
| Start time | End time | Event | Location |
|---|---|---|---|
| 8 a.m. | Meet in hotel lobby to walk to SLU | Element Hotel | |
| 8:20 a.m. | 8:30 a.m. | Breakfast and welcome from SLU's provost | Center for Global Citizenship |
| 8:30 a.m. | 10 a.m. | Lipman Hearne: Jesuit Education Branding Project walkthrough: background/process, messages, testing, concepts |
Center for Global Citizenship |
| 10 a.m. | Noon | Jesuit Education campaign working session Includes: Examples of other brand awareness/brand launch campaigns and breakout working sessions |
Center for Global Citizenship |
| Noon | 12:30 p.m. | Jesuit Education Branding Project wrap-up and Q&A | Center for Global Citizenship |
| 12:30 p.m. | 1:15 p.m. | Lunch and farewell to enrollment colleagues | Center for Global Citizenship |
| 1:15 p.m. | 1:30 p.m. | AJCU update | Center for Global Citizenship |
| 1:30 p.m. | 3 p.m. | Group photo and campus tours and photos | |
| 3 p.m. | 4 p.m. | Round-table discussions (Choose two during the hour) Topics are: Public Relations, Alumni Magazines, Digital Marketing and Web Trends |
Center for Global Citizenship |
| 4 p.m. | 4:15 p.m. | Walk back to the hotel | |
| 4:15 p.m. | 6 p.m. | Break | Element Hotel |
| 5:50 p.m. | 6 p.m. | Meet in hotel lobby to depart on shuttle | Element Hotel |
| 6:30 p.m. | 8:30 p.m. | Dinner and play | Topgolf |
| 8:30 p.m. | 9 p.m. | Shuttle return to hotel |
Wednesday, June 5
| Start time | End time | Event | Location |
|---|---|---|---|
| 6:30 a.m. | 8:30 a.m. | Breakfast at hotel | Element Hotel |
| 8:20 a.m. | Meet in hotel lobby for shuttles to Filament Departing every 10 minutes |
Element Hotel | |
| 9 a.m. | 9:15 a.m. | Welcome from SLU's president | Filament |
| 9:15 a.m. | Noon | Morning Filament session | Filament |
| Noon | 12:45 p.m. | Lunch and gift exchange | Filament |
| 12:45 p.m. | 4 p.m. | Afternoon Filament session | Filament |
| 4 p.m. | 5:45 p.m. | Shuttle to hotel and break | Element Hotel |
| 5:45 p.m. | Meet in hotel lobby to depart on shuttle | Element Hotel | |
| 6:15 p.m. | 7:30 p.m. | Gateway Arch tour and tram ride | Gateway Arch National Park |
| 7:30 p.m. | 7:45 p.m. | Shuttle to dinner | |
| 7:45 p.m. | 9:45 p.m. | Dinner | Cardinals Nation |
| 9:45 p.m. | 10 p.m. | Shuttle return to hotel |
Thursday, June 6
| Start time | End time | Event | Location |
|---|---|---|---|
| 6:30 a.m. | 8:30 a.m. | Breakfast at hotel | Element Hotel |
| 8:20 a.m. | Meet in hotel lobby for shuttles to the O'Loughlin Center Departing every 10 minutes |
Element Hotel | |
| 8:45 a.m. | 9:15 a.m. | "Mission and Marketing" with SLU's VP for mission and identity | O'Loughlin Family Champions Center |
| 9:15 a.m. | 9:25 a.m. | Break | O'Loughlin Family Champions Center |
| 9:25 a.m. | 10:10 a.m. | Panel: Crisis Communications | O'Loughlin Family Champions Center |
| 10:10 a.m. | 10:15 a.m. | Break | O'Loughlin Family Champions Center |
| 10:15 a.m. | 10:45 a.m. | Tour of O'Loughlin Center and Chaifetz Arena | O'Loughlin Family Champions Center |
| 10:45 a.m. | 11 a.m. | Break | O'Loughlin Family Champions Center |
| 11 a.m. | 11:45 a.m. | Panel: Marketing Research, Metrics and Insights | O'Loughlin Family Champions Center |
| 11:45 a.m. | Noon | Summit closing | O'Loughlin Family Champions Center |
| Noon | Shuttle to hotel/lunch | ||
| Noon | 1 p.m. | Optional lunch | Humphrey's |
| 1 p.m. | Workspace available for those with later flights | DuBourg Hall |